Thoughts on my Theme

Although, I haven't research much on different themes as I would have liked, the previous two themes that I explored I think are too weak and random. The shop name typography is really generic and something most people can do and recognise; the wine concept was pretty interesting however I don't really know much about wine or interested in wine in general for me to really look in depth into the concept (I only really liked how there's so many typography variations on different types of wine). However, I did like some aspects of the shop theme so I think looking for a more specific typography from it is quite interesting (e.g. OPEN/Welcome signage). As I also do like to roam around different parts of an area that I live in, its a great way for me to explore and look for typography as well as learn more about the area that I go to (e.g. foot traffic, general demographic of the area, types of shops in the area etc.)

In addition, as I move forward with this theme and concept I think I will also be able to learn much more than graphic design about signage but also the effects or these signage to people (but I don't know if this may be related to what the module is?). Nevertheless, I think I will be able to gather lots of contextual information about this concept that I can use in order for me to do this module.

OPEN Signage Typography

After I finish  work, I tend to stop by the town centre and have a look around the shops and I realised that the 'OPEN' business signs actually vary quite a bit form shop to shop therefore I found it an interest to photograph the different shop signage in my area.

I didn't really get much photos from the are as most of the shops are closed or don't really have any signage at all. The ones I've found however, were pretty generic especially the neon/LED signage on corner shops. However, there are some that used san serif fonts which I think may be an attempt to look quite modern; the colours (yellow and black) however I think are a bit of a mismatch as they look a bit like danger or warning signs that you see on the street which may elicit the wrong responses form customers or people walking by. It may also be not as effective as it could've been because of the colours used.

• pretty generic
• san serif and serif give different vibes for different shops
• corner shops more rugged 
• restaurants more professional maybe san serif for modern look
• printed and illuminated led (dynamic) attractive --> persuasive, communicative, effective
• colourful 
• size is quite small so have to be colourful (capitals)

Because i haven't really found much signage in Luton I'm going to find more when I come back to Leeds as I know Leeds is a bigger city with much more interesting shops where I can find more unique signage hopefully.