Thursday 9 November 2017

Wolfgang Weingart: New Wave/ Swiss Punk Typography

Wolfgang Weingart was Swiss graphic designer and typographer who popularised the New Wave/Swiss Punk typography style. It's a style which opposes the traditional rules of typography and the Modernist aesthetic style of being minimal, functional and logical. Instead the postmodernist style highlights the thinking of typography as something that is creative and free; something that's used to express one's self and it has resulted in more dynamic typography designs as well as increase improve communication. The style includes different type weights in the same sentences, letters in different angles and omitting parts of the letters such as their stems and terminals.

I used Weingart and New Wave as an subtle inspiration for my typeface as it also follows a similar philosophy of not following the rules of typography. I feel like I could use different rules or bend the rules in order to create a completely new typeface that expresses a certain mode and personality and at the same time being able to communicate properly when used in context e.g. posters.








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