Monday 11 December 2017

Chip Kidd: Offset 2009 Ted Talk

Chip Kidd TedTalk:

  • Worked with various authors such as Augusten Burroughs, James Ellroy, Bret Eastin
  • Theres a strict hierarchy with approving book covers.
  • Takes inspiration for books from everyday life and things that happen to him. Coming up with ideas which relate to the author 9what the author might do if he's the one making the book cover.
  • Reading got manuscript to get ideas for book covers; looking for materials, moments, scenes and objects that are in the book.
  • Worked on a range of genre and was able to make books covers which are completely different to each other. 
  • Prefers not to have a style but a sensibility 
  • Surprising covers but not misleading
  • All the design choices always have a meaning and are interpreted from the book/manuscript.
  • Extracting the idea from the author; illustrating and designing ideas from the book itself.
  • 'American Tabloid' - dissecting the tabloid used
  • He's done a range of typographic covers with an idea, basing covers on his own experiences as well which shows a link to the audience 
  • Use of objects and adapting objects and photographing them in a way that they create their own narrative. 
Books:
  • James Ellroy - American Tabloid
  • Paul Rudnick 

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