Ellen Lupton project brief

Ellen Lupton talks in her essay about the idea of deconstruction in Graphic Design. She gave the example of the designed created by students of Katherine McCoy and Daniel Libeskind for the "French Currents of the Letter". She explains their usage of spacing, sizing and kerning the letters as the journal progresses in order to demonstrate the physical attributes of the text as well as to introduce to the reader a very non-linear way of reading and linking the words together. This resulted in a very obscure but interesting book design, which I find particularly interesting but don't really quite get yet. 

Post-struturalism and post-modernism also links to this idea as post-modernism is the bending or breaking existing rules of design and typography during modernism. A great example of this is Wolfgang Wiengart who started the New Swiss Typography movement, with his unique ways of manipulating letters stripping them off their characteristics, because I think as the lettering as somewhat deconstructive they essentially have a different physical appearance which also changes their use and characteristic. I think it's also a way of having a more individual way of creating designs, which could be from a subjective view or an objective view.