Much of Shin's work are brand identities for clients such as Rapport, Dotorii and Busan Metropolitan City. He also creates poster designs which are very trendy and contemporary. He often uses bright and contrasting colours as well as manipulated typography which works quite well for commercial purposes and it may seem to be targeted towards a younger and more contemporary audiences and audiences. I really like how he works with layout and typography and how he places about with they original type. He also has a really solid feel and aesthetic going on which solidifies his way of working; as he has quite a dark, kind of contemporary grunge aesthetic going on which can appeal to a lot of people. He also effectively use colour in his designs and uses them very well to convey the mood and emotion of the design that he is creating in order t match the identity of the brand.
http://cargocollective.com/jaemon/Jaeho-Shin
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