Budget Supermarket
- The kerning is quite tight and is lined up straight which makes it look economical and trustworthy as supermarkets needs to promote a customer friendly image the would make them want to keep coming back.
Luxury Brand
- Again the kerning here is also tight making it look refined and professional in order to promote an affluent image.
Condom Brand
- Having the leading of 'z' quite large compared to the rest makes it more playful and mischievous.
IT Company
- Tight kernings and straight layout in order to portray a neutral image.
Indie Band
- Letter are 'scattered' but still in order to make it clear and makes the word look edgy, fun and quirky.
Funeral Director
- Neutral and emotionless
Kids TV Show
- Letters are rotated and spaced out kerning as well as having some overlay to kale it playful and attract the attention of children.
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