In this podcast Vignelli talk about his favourite typeface and vulgarity and meaningless design and wha the means by 'forceful' design.
"If you can design one thing, you can design everything."
All discipline of design is the same though only specifics can change e.g. designing graphics.
He only uses 4 typefaces: Garamond, Bodoni, Century Expanded and Helvetica. There's also Calson and Baskerville but they can similar to Garamond and Century Expanded but he only used the other two as they're "basically similar to the other two which are much better". Vignelli stated how "trendy, not lasting value, phony and incentive in the detail, not elegant and not strong" and junk and since it's junk we trash it or don't use it at all. He strongly believes that traditional typefaces which have hundred of years of history are still better than modern typefaces especially Bodoni ("Bodoni is the best one".)
Vignelli is 'horrified of any type deformation"; he doesn't like typefaces which are not economic. * Although, I do agree with Vignelli to some degree, of using a restricted range of typeface when designing as some typefaces can be very similar to each other and have the same or similar personality, However, I think that being able to be free and be conceptual and creative with creating new typeface is a good thing. Although those new typefaces may not be economical they can still serve other purposes in other context and can relate to certain audiences and medium. I don't think just because a new typeface is created or a typeface is rendered that it is automatically meaningless design, but is instead something that is taken in a different point of view with possibly a different purpose.
he felt that most typefaces were design for my money - one way to make a living (not enough , refinement in creative mind = meaningless)
Vulgarity: "not wipe in out but reduce it"
Young people in big companies are not cultured enough or articulate enough which creates problems and misunderstands as they convey what they want rather than their needs.
Giving 'The Vignelli Canon' and sharing it free online is important for Vignelli and something of his study should be shared.
Good things will have permanence.
He believes it's a crime for designers and marketing people to produce "a continuous flow of crude and vulgar design" as he believes that they look down on people and think vulgarity appeals to the masses and therefore creating bad designs and visual pollutions which is degrading our environment and is criminal. I think this is a very strong opinion from Vignelli, and is also quite true. Marketing using vulgarity has been create and seen throughout the 50's and even today and is something that I think will not stop anytime soon. It may be too integrated into our minds that it's automatically seen as 'okay'; although nowadays it's being addressed more and more, especially through social media and the concept of 'double standards'.
"...it's easier to like things that you don't know."
Vignelli likes forceful design - emotionally charged, intensity of whatever it does, it's not only armouny but provocative at the same time... the balance between the elements is exciting..." On the other hand, he doesn't like 'limpy designs' -pure, meaningless designs, stripes, pastel colours; anything which the only sole purpose is for aesthetic reasons and decoration doesn't relate to the situation. *I disagree with Vignelli's description of 'limpy designs' as these ind of desings could just be done as a way of expressing someones feelings and emotions. Also, nowadays people are more aware of 'aesthetics' and somehow how it looks could outweight it's purpose e.g. Apple iPhones.
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