Wednesday, 10 January 2018

The Marber Grid


The Marber grid was made and design by Polish Graphic Designer Romek Marber in 1961, after he was commissioned by the art director of Penguin Books Germano Facetti to create the covers for Simeon Potter's books 'Language in the Modern World' and 'Our Language.' Three years prior, creative art director of Penguin, Abraim Grames tried to persuade the owners of Penguin to introduce pictorial and illustration on the book covers, and the Marber grid definitely does just this as it dedicates over 2/3 of the page to illustrations which can be put on the cover in order to attract a reader's attention. The barber grid allowed for a very simple but effective book cover layout that is suitable for Penguin and also allowed for designs to be included on it's covers and it has also allowed the Penguin books to be very recognisable and known to what it is now today for it's covers as the grid makes sure that every aspect of information is included in the cover, as well as also establishing a clear hierarchy in which helps the readers process the information from most important to least.


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