The use of the dark brown side of the paper highlights the embossed further making it a more impactful design which can appeal to the audience firsthand. In the addition, the paper stock also reflects the material for the product as well which solidifies the whole visual aesthetic of the product and the catalogue insert design itself. While embossing, it's weight also made it very easy to create prominent embossed shapes. Practically, it's also very cheap which makes it ideal for mass production when it is inserted in furniture catalogues. In addition, to the paper stock, the binding method is also appropriate and fits the them of the design as it highlights the handmade and natural style of the design and the product, giving the overall design a friendly and approachable feel. Coptic stitch binding also allows for a secure and durable bind to the design making it very practical for use, although the only downside is the fact that it may take longer to produce a mass of the design.
The typeface sued 'Futura' is also very appropriate and compliments the overall look of the design. It's modern and contemporary characteristic matches the homely and rough style of the design which make sit much more suitable than basic serif types or neutral fonts like Helvetica and Arial. Using it in the publication is also effective as it encompasses the information about the design and product which lets the readers know what it's all about without any lengthy information added. Also, having illustrations alongside may help the readers visualise the layers of the product better along with the embossed design that goes along with it.
Having the embossed design as the main point of the publication gives the insert an point of interest and edge amongst competitors as it has a very dynamic and interactive aspect that readers can really engage with and play around with, which in turn may make them actually purchase the product.
However, having said this there are some things that I want to improve on the design. As I ran out of time, I didn't get to laser cut the tile again so some letters still don't up. I thought this was a really big let down because the title is the first thing people see and in the last module, I was pointed out on how the audience will react to a publication that doesn't have a title, as mine didn't have one. However, for this module, although I did try due to time constraints I couldn't , therefore I tried to compensate with the insert B6 publication title in order to give the readers a clearer indication of what it is.
Also, the colours on the insert publication, smudged and are quite faded and patchy, which may be the printer's fault. If I had more time I wish to have been able to print and bind it again. Overall, though I think I did an okay job at producing an outcome in the last week which is sufficient enough and is quite resolved in a way that it answers the brief and also reflects the solution that I had produced for the competition brief as well.
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