Monday, 7 January 2019

SB2: Idea (possible collaboration with Jocel and an Illustration Student)

After the review with Helena, me and Jocel thought of possibly working together collaboratively for studio brief two. We took inspiration from last year's 27 Club and thought of creating a brief of our own and let students across the university to participate in it. We had various ideas which we thought would be interesting and would grab student's attention to want to participate such as.
  • Conspiracy theories
  • youth culture
  • illustrating a line of a song
  • illustrating 'your own practice'
  • illustrating where you're from
  • culture/ethnicity
We thought with these topics people would be willing to do them as they are quite relatable and relevant to the university and to themselves therefore they can also relate to it in a way. However, we thought that maybe it's too basic and 'done before' that we need something more quirky or even weird to get the attention of people. Therefore, we decided to brainstorm some more.


  • #flatearth
  • fake merchandise/brands
  • branding you favourite brand
  • visualising your own persona
  • exploring zodiac signs

  • From these, we thought of going forward with the 'zodiac sign' idea as it's something that it quite an interesting and broad topic that people may want to delve into. In addition, it's also kind of coming back as a trend if not a 'meme' therefore taking this concept could be something fun and exciting to do. Making it relevant to today's society again and perhaps making it more of a 'genuine' serious thing that people can believe it again. In addition, we've also seen it perviously around university such as from the NEST magazine poster up earlier in the year, revealing the events in a 'horoscope' way proving that it's becoming in style again. 

    Taking this idea, we began researching more around zodiac signs and decided to create our brief from our research in order to be sent out to the students as soon as possible. 

    Brief:

    We decided to possibly create a publication out of the submissions that we may receive. For the publication, we thought of creating chapters for each sign which will include the artworks of the students and their own interpretation of the signs. In order to give the publication more depth and meaning, as well as more interest, we decided to pick corresponding words/themes for each sign e.g their corresponding characteristic. Doing this, gives the publication an overarching theme, at the same time give students the freedom to interpret the word in any way shape or form they want, as long as they are able to justify it within their rationale. In addition, we also gave the restriction of doing the sign for their own birthday's as will as create the artwork within the dimensions create in correspondence to the range of dates the sign falls under e.g. Aries 21 Mar - 20 Apr so it'll be 20.3 x 20.4 in cm). We also thought of possibly restricting them to the colours associated with the signs, however as we looked further, some colours overlap therefore it was deemed pointless and may end up confusing; also restricting them to a colour scheme seemed unnecessary as the students may want to use certain colours in relation to the words theme selves which contradicts our whole point therefore we ditched this idea.

    In terms  of collaborating with people from outside the course, we thought of possible collaborating with an Illustration student, however as we don't particularly know any, we decided to also create a collaboration/open call brief that we can send to them and see if they are willing to do it with us. As we decided to creating a publication, we though tit would be best to collaborate with an illustrator as they may have a better interpretation and style in creating visual imagery which can fit the publication itself. If possible, we would like someone who could:
    • Create visual imagery for the 12 signs.
    In addition, as we know they may already have an established illustrative style, we also want them to input this into their designs in order to give the publication it's own distinct look, at the same time giving the illustrator the freedom to create it in any processes they wanted, at the same time fitting what we also envision. However, as this is only in the early stages, making this work and effective will require us to talk personally with the illustrator  in order to voice our own thoughts and hear their suggestions and thought in order to create a successful and well made publication. 


    In addition, as we are working together, we had to fill in a form in order for us to have a 'green light' in possibly working together and with someone else, and sent this to Helena, Dom and Orlando for confirmation. We have highlighted our main points and key strengths and why we can and should do this project, however we both decided to not send the actual briefs to the university students yet as we need to wait for them to confirm that we can do it. Other than this, we are set and ready to go, and preferably as soon as possible, as we are planning to produce and launch this publication. 

    Thoughts & Reflection:

    As I'm quite worried more about this brief, I feel like we took quite  long while to figure out the theme and concept that we wanted to do, as well as the fact that we had different ideas that we wanted to put forward, for a couple of hours we weren't really going anywhere. At the same time, I feel like we were both quite passive- though we both did share ideas, we weren't committing to one. For me, it was mainly because I was thinking whether people would actually want to participate? and if they do would we have enough content to actually create something? so I was quite anxious and was second guessing every idea. Also, as time went on I felt like we were starting to overthink the concepts and making it harder for ourselves, which was quite frustrating. However, thankfully, we did come to a conclusion at the end that we were both happy about and spent quite a long time on, which we can hopefully actually take forward, because I think doing this project would actually be quite interesting and fun as well as teach me more on how I could go on to communicate and collaborate with other people and my place within the collaboration process, as I feel like up until now I haven't been as vocal about my opinions in group projects and I've been very passive with my opinions, as I didn't wanna look too bossy or critical, which may have looked like I wasn't contributing enough to the team. Hopefully, in this project this will change. 

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