- Constantly evolving and theres endless opportunity
- Primary source of information
- It's experimental and interactive
- Motion and actions in websites have been used nowadays to add character to the websites for brands- usage of typography and animation
- Having motions also creates a better experience for the users and takes them on a journey
Design Process
- Spend time researching analysing the brand that they are working for and things that they can improve on.
- Run workshops with the clients and really find out what the audience are and create persona's -> persona is then used in order to figure out and see if the application will actually do it's job.
- Wireframing - helps to visualise what the application will do and how the user will use it and separate it from the aesthetic and visual designs first.
- Design - bringing in the content and fleshing out
- Front end (Developers) - take the design to the developer and communicate with them e.g. how the animation needs to work, how it'll move etc.
Case Studies
*Printworks - idea of printing and motion in traditional printing processes
-really simple idea that has been taken to so many levels and mediums, e.g. website, posters
- usage of type, layout and composition have been pushed
Tools
-Invision
-Marvel App
-Adobe XD
-Sketch
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