Flag
Sign (Pictograms) - warn, guide, protect, visually convey information in a way that it can’t be misunderstood; attempt to be internationally recognisable and independent of culture.
*Sign and Symbols - Frutiger A. (book) pg. 35
Morphological grid? -
Object - C (square) - a shape can be an objects?
Container - G (last photo) -
Protection - D - cross
Beginning - A1
End -
Forms
A:CLosed
B-D: Open
E: Open and Closed
F: No connections (No signs) because they arent connected and are ambiguous
Semiotics
Semantics, SYNTAX, PRAGMATICS - *CHECK COP BLOG
SEMANTICS = dependent on culture etc.
Pragmatics - indicative - informs readers but they don’t have to something is possible
-imperative - supposed to influence your behaviour
-suggestive - appeal to you
Basic signs: Square, Triangle, Circle (feeling addressed more strongly, depending on characters the viewers will lace themselves inside of outside of circle) pg. 46-7, Arrow (pg. 48), Cross - absolute embodiment of symmetry
Otl Aicher : Olympic icons Munich 1972
Artist Insta: kobayashi.ikki
*Susan Kare
grid for visual consistency
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