Friday 27 April 2018

STUDIO BRIEF 2: Idea Generation

Yesterday, we started working in our groups in order to think of a starting concept and an idea for the exhibition that we are meant to brand.


We started just writing key words that relate to micro genre and design in general in order for us to pick the most appropriate concept that we can go for. We also thought that we should keep it very simple and understandable  just like OK RM, because we thought their best designs were actually their simplest designs.

We decided on going for 'Origin' as out starting point because while writing mind maps we actually put a lot of ideas for this key word and thought it was very straightforward but at the same time we can create a lot of designs from this concept. Thinking of 'origin' we decided to think away from design and origin's in general to get visual cues from other disciplines apart from graphic design. We found origin of species particularly interesting and further thought of having a Museum theme and museum layout but reference it in terms of music and cassettes. Our group found this really interesting and thought of having the name layouts like how species are described e.g. wit latin names and dates etc., as well as museum layouts like having white gloves and frames and sections of the museums; we thought we can have sections of music in relation to their time period or geography.



We also got all the micro-genre's everyone in the class are doing in order to possibly decide whether to section the micro-genres by time period or geography to make it as simple and understandable as possible for the viewers to see when they come to the exhibition.


Our group has got a solid idea so far and we are planning on doing more research in order to get more ideas for what to do in terms of branding in social media and the outputs that we need to make to brand the exhibition. 

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