J Card Final Design

From my design development this is the final J-card using that I created. 

This final outcome was based on the over ground and underground scene in the Korean Hiphop industry. This concept is clearly shown throughout the j-card design, from the whole design to the little details in the panels and in the j-card. The top j-card design represents the overground scene where, artists are often very popular, earn lots of money and are very popular with the public. The cover design is titled 'Korean Hiphop' in Korean as well as with the English and romanised version in smaller text. I did this as I thought just having the title in Korean itself will be impactful and can gather interest form the audiences as it's in another language in the first place, implying a different culture and distinct appearance overall. The spine includes the Korean red and blue 'taeguk' design referencing the country the micro-genre is from as well as the word 'Overground' implying the context of the design. It will also be quite interesting to see for the audience if they see it from the side of the cassette case gathering intrigue and anticipation for what the songs are about. The two layers of the right includes the tracklist from both side A and B of the cassette, as said before in the development both tracks are on the top to make the inside design simpler to create physically. I'e also thought of giving some context to the text itself through it's layout. Having the Side A tracks in uppercase references the overground advantage of the artists while the lowercase Side B tracks shows the anonymity of the underground artists. I think doing this is quite clever although it probably wouldn't mean anything to the readers but rather it will give an interesting visual appearance to the j-card design and a dynamic an contrasting effect for it. The end panels include a liquified design the words 'Most Hated' which is Jay Park(overground) song describing the hate he often receives due to his overground status. Furthermore, the cove also includes a rough image of King Sejong the Great who is the king that created the Korean language, with his mouth covered, representing the censorship overground artist face while they are in public broadcast perfuming due to the conservative nature of Korea despite of the genre's popularity, this is also subtly reinforced by the asterisked words on the page. In addition, money is also reference which is often the big divider between the overground and underground, referenced by the coins and money bill for the overground and the won symbol (Korean currency). 

On the other hand, the inside design is very minimal for practical purposes, but for reference purposes as well, as it can link to the underground artists being unknown to the Korean public. It does have some other references as well such as the red bitmap image of the old website layout taken from Giriboy's 'Whyyoumad' music video but also the Soundcloud like button referencing the underground rappers use of Soundcloud or Spotify as a means to put out their music and attempt to become known to the public.It also includes the word ;Underground ' on the spine referencing which side it is as well as the rest of the Korean flag on each corner. Theres also the taboo word 'fuck' without the asterisk implying that underground artist are freer when it comes to using swear words than overground artist; in that sense they are also freer to speak their mind as they don't have to worry about their public image.

Overall, I am very happy with my J-card design and i personally think that it is the strongest out of  all the designs that I made for my overall collateral. It terms of it's production, I screen printed it on a tick 280-300 gsm grey paper stock because I thought of how the paper will fold. I wanted the paper to be quite stable and stiff rather than flimsy as it just wouldn't fit with the whole look if if was flimsy but also because it's going to be put in a cassette so I want it to not be ripped easily. Thick paper also absurd the ink better so using it is more appropriate for a clear and brighter screen printed image.  Now all I need to do is think about the colour of the cassette that I'm going to put the card in, in order to highlight the design as well as reflects he micro-genre.